Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses

✍ Scribed by Justin B. Craig; Clay Dibrell; Peter S. Davis

• Book ID: 109177963
• Publisher: John Wiley and Sons
• Year: 2008
• Tongue: English
• Weight: 151 KB
• Volume: 46
• Category: Article
• ISSN: 0447-2778
• DOI: 10.1111/j.1540-627x.2008.00248.x