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Letting go of the words: writing Web content that works

โœ Scribed by Janice (Ginny) Redish

Publisher
Morgan Kaufmann
Year
2012
Tongue
English
Leaves
336
Series
The Morgan Kaufmann series in interactive technologies
Edition
2
Category
Library
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โœฆ Synopsis

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

โ€ข New material on content strategy, search engine optimization, and social media
โ€ข Lots of new and updated examples
โ€ข More emphasis on new hardware like tablets, iPads, and iPhones

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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website โ€” and what to do about it." โ€”Jakob Nielsen, Principal,

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On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks โ€“ to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfu

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Letting Go of the Words, Second Edition:
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โœ Janice (Ginny) Redish ๐Ÿ“‚ Library ๐Ÿ“… 2014 ๐Ÿ› Morgan Kaufmann ๐ŸŒ English

<p>Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of t