✦ LIBER ✦
Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors
✍ Scribed by Hautz, Julia; Füller, Johann; Hutter, Katja; Thürridl, Carina
- Book ID
- 121650113
- Publisher
- John Wiley and Sons
- Year
- 2014
- Tongue
- English
- Weight
- 550 KB
- Volume
- 28
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.