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Lessons in managed destination competitiveness: the case of Foxwoods Casino Resort

✍ Scribed by Anne-Marie d'Hauteserre

Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
110 KB
Volume
21
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis

Foxwoods, which started as a Bingo gaming facility, has become the largest casino in the western world. It is one of the most competitive tourist destinations in the world and can teach a few lessons about managing competitiveness. The visionary entrepreneurial activity, strategic management decisions of its owners and the Mashantucket Pequots are the reasons for its existence and its success, not some circumstantial #uke. The Pequots understood the destination's potential initial advantage. They then sought to avoid that Foxwoods casino and resort slip into McGambling or wither in the face of increasing competition for the entertainment/leisure dollar in the eastern United States by modifying its market positioning. They are now nudging it toward a broadly diversi"ed base of entertainment. All along they empowered their employees to support their clear mission for the resort. Part of their strategy is to transform southeastern Connecticut into a synergistic tourist destination for their and the region's bene"t. 1999 Elsevier Science Ltd. All rights reserved.

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