✦ LIBER ✦
[Lecture Notes in Computer Science] Pervasive Computing Volume 7319 || Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays – Evidence from a Field Experiment in the Retail Industry
✍ Scribed by Kay, Judy; Lukowicz, Paul; Tokuda, Hideyuki; Olivier, Patrick; Krüger, Antonio
- Book ID
- 115483817
- Publisher
- Springer Berlin Heidelberg
- Year
- 2012
- Weight
- 720 KB
- Category
- Article
- ISBN
- 3642312055
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