Learning to plan and planning to learn:
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Peter J. Brews; Michelle R. Hunt
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Article
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1999
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John Wiley and Sons
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English
โ 136 KB
This paper resolves the long-standing debate between the two dominant process schools in strategy. Analysis of the planning practices of 656 firms shows that formal planning and incrementalism both form part of 'good' strategic planning, especially in unstable environments. Environment neither moder