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Launch timing and launch activities proficiency as antecedents to new product performance

✍ Scribed by Calantone, Roger; Di Benedetto, C. Anthony; Rubera, Gaia

Book ID: 126987742
Publisher: Informa UK (Taylor & Francis)
Year: 2012
Tongue: English
Weight: 322 KB
Volume: 22
Category: Article
ISSN: 2163-9159
DOI: 10.1080/21639159.2012.717370

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