Launch decisions and competitive reactions: an exploratory market signaling study

The overseas marketing performance of su

The overseas marketing performance of successful small UK high-technology firms: an exploratory study comparing indigenous and subsidiary firms' competitiveness

✍ Dave Crick; Shiv Chaudhry; Robert Bradshaw 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 107 KB

## Abstract This paper compares the overseas business performance of two groups of technologically oriented successful firms, i.e. UK based subsidiaries and indigenous firms. Although there were no statistical differences between the two groups' measures of performance and few in terms of the sour