Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network

✍ Scribed by Ma, Liye; Krishnan, Ramayya; Montgomery, Alan L.

• Book ID: 125417565
• Publisher: INFORMS
• Year: 2015
• Tongue: English
• Weight: 413 KB
• Volume: 61
• Category: Article
• ISSN: 0025-1909
• DOI: 10.1287/mnsc.2014.1928