Latent class modeling of website users’ search patterns: Implications for online market segmentation

✍ Scribed by José G. Dias; Jeroen K. Vermunt

• Book ID: 116694861
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 251 KB
• Volume: 14
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2007.02.007