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Large format retailing in the US: a consumer experience perspective

✍ Scribed by Michelle A. Morganosky; Brenda J. Cude

Book ID: 117686876
Publisher: Elsevier Science
Year: 2000
Tongue: English
Weight: 99 KB
Volume: 7
Category: Article
ISSN: 0969-6989
DOI: 10.1016/s0969-6989(00)00016-3

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## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet