Die Idee, man könne einander verstehen, beruht auf der Vorstellung, die besagt, dass die «richtige» Bedeutung einer Botschaft irgendwo vorhanden ist und nur gefunden werden muss. Diese Ansicht ist falsch. Die Theorie der Embodied Communication postuliert: Es gibt keine fixe Bedeutung einer Botschaft
La communication
✍ Scribed by Sfez, Lucien
- Publisher
- PUF
- Year
- 2010
- Tongue
- French
- Weight
- 72 KB
- Series
- Que sais-je ? 2567.08
- Category
- Fiction
No coin nor oath required. For personal study only.
✦ Synopsis
La communication envahit tous les domaines : communication d’entreprise, marketing politique, pages « communication » de nos journaux, technocommunication, psychothérapies de groupe pour apprendre à « communiquer », etc.
En soi, communiquer ne veut rien dire. Il y a en revanche des théories et des pratiques et des techniques de la communication que cet ouvrage expose et discute. Représentative, expressive ou confondante, les formes de la communication y sont décrites ainsi que les idéologies qui les portent afin de permettre à chacun de décrypter ce phénomène fondamental de nos sociétés contemporaines.
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