✦ LIBER ✦
Kyowa Hakko looks to Asia to boost higher-alcohol sales
- Publisher
- Elsevier Science
- Year
- 2010
- Weight
- 59 KB
- Volume
- 2010
- Category
- Article
- ISSN
- 1351-4210
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✦ Synopsis
Kyowa Hakko Chemical is aggressively cultivating markets in Asia for its nonanol and tridecanol alcohols, targeting to boost sales by 2-2.5 times within several years. The marketing drive in China is led by the company's Shanghai representative office, and in Southeast Asia and India by its Singapore representative office. Nonanol, a C9 straight-chain fatty alcohol, is traditionally sold in Japan and Europe as a cosmetic ingredient but Kyowa Hakko is now eyeing new markets such as India. Tridecanol is used as a nonionic surfactant for detergents.