Purpose
This paper aims to discuss the motivational factors affecting the knowledge sharing through an intra‐organizational social media platform and to answer the following research questions: “What motivates employees to share their knowledge through an intra‐organizational social media platform?”; “What impedes them sharing knowledge this way?”; and “Do these factors differ from those motivational factors regarding knowledge sharing in general?”.
Design/methodology/approach
The paper approaches the issue from both theoretical and empirical viewpoints. The motivational factors regarding knowledge sharing in general are summed up from literature. The social media platform perspective to the issue is studied by conducting a survey in two companies.
Findings
The results reveal that the motivation to share knowledge through an intra‐organizational social media platform is the desire to help the organization reach its goals and helping colleagues, while financial rewards and advancing one's career were seen as least motivating. The key issues enabling the success of using a collaborative intra‐organizational social media platform in knowledge sharing are in line with the general knowledge sharing motivational factors, although supplemented with some additional features: reciprocity in knowledge sharing, making every‐day work easier and faster and ease of use are the key factors that make or break the success.
Originality/value
The empirical study reveals what motivates and impedes the employees of the companies to share knowledge via an intra‐organizational social media platform. The results are discussed in the light of those from earlier research about general knowledge sharing motivational factors.