Influences on what consumers know and wh
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Jay P. Carlson; William O. Bearden; David M. Hardesty
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Article
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2007
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John Wiley and Sons
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English
โ 240 KB
## Abstract Although a considerable amount of research has investigated consumer knowledge of individual prices, consumer knowledge of marketer pricing tactics (e.g., partitioned prices, pennies a day) has received only limited attention. In the current research, a model depicting hypothesized ante