As many companies seek growth through the development of new products, co-branding strategy provides a way to develop new products. However, combining two brands may cause brand meaning to transfer in ways that were never intended. Utilizing two or more brand names in the process of introducing new
Knowledge-based system for text classification using ID6NB algorithm
โ Scribed by Subramanian Appavu; Ramasamy Rajaram
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 615 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0950-7051
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