𝔖 Bobbio Scriptorium
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Keywords, frames and the reconstruction of material starting points in argumentation

✍ Scribed by Bigi, Sarah; Greco Morasso, Sara


Book ID
121886655
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
348 KB
Volume
44
Category
Article
ISSN
0378-2166

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## Abstract This research seeks to reconcile inconsistent results obtained in prior framing research in prosocial persuasion contexts by proposing that the reference point (self or self‐other) invoked in a persuasive appeal moderates the impact of a particular message frame (positive or negative) o