Keys to new product success and failure Peter L. Link, Industrial Marketing Management (May 1987), pp. 109–118. (RM)

✍ Scribed by Rozovsky, L.V.

• Book ID: 122149908
• Publisher: John Wiley and Sons
• Year: 1987
• Tongue: English
• Weight: 104 KB
• Volume: 4
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(87)90043-9