Key success factors of multinational firms in China

✍ Scribed by John Z. Yang

• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 150 KB
• Volume: 40
• Category: Article
• ISSN: 1096-4762
• DOI: 10.1002/(sici)1520-6874(199811/12)40:6<633::aid-tie7>3.0.co;2-d

✦ Synopsis

This article presents the latest empirical findings on factors critical to the success of multinational companies (MNCs) investing in the People's Republic of China. The study, based on recent face-to-face interviews with managers from MNCs in China, shows that critical success factors for these MNCs include: CEO's long-term commitment to the Chinese market, thorough predeparture training and feasibility studies, patience and persistence, effective use of Chinese intermediaries, bringing a brand name image, establishing wholly owned structures whenever possible, finding qualified local partners in joint ventures, winning trust from Chinese officials and managers, and developing good human resource management. The study has laid a solid foundation for a quantitative survey of these issues in the future.