<b>World-class branding for the interconnected modern marketplace</b><br /><br /><i>Kellogg on Branding in a Hyper-Connected World</i>offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrat
Kellogg on Branding in a Hyper-Connected World
β Scribed by Alice M. Tybout; Tim Calkins
- Year
- 2018
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
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Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace.
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