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Just One Click: A Content Analysis of Advertisements on Teen Web Sites

✍ Scribed by Amy Slater; Marika Tiggemann; Kimberley Hawkins; Douglas Werchon

Book ID
116595062
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
674 KB
Volume
50
Category
Article
ISSN
1054-139X

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This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories --antiperspirants, skin lotions, prepared foods, and pet foods --before (t970), during (1976), and after (1984) the spurt of regulatory activity in