Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

✍ Scribed by Kareklas, Ioannis; Brunel, Frédéric F.; Coulter, Robin A.

• Book ID: 122146546
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 463 KB
• Volume: 24
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1016/j.jcps.2013.09.005