✦ LIBER ✦
Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships
✍ Scribed by Scott, Maura L; Mende, Martin; Bolton, Lisa E
- Book ID
- 120369611
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 287 KB
- Volume
- 50
- Category
- Article
- ISSN
- 0022-2437
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