Judgements of values and group polarization: Tests of the value-for-risk hypothesis

✍ Scribed by Michael Billig; Raymond Cochrane

• Publisher: John Wiley and Sons
• Year: 1976
• Tongue: English
• Weight: 376 KB
• Volume: 6
• Category: Article
• ISSN: 0046-2772
• DOI: 10.1002/ejsp.2420060408

✦ Synopsis

It has been argued that there is a need to re-evaluate 'risky-shift' research, with a view to divorcing it from the topic of risk-taking (Moscovici, Doise and Dulong, 1972). Two sorts of findings have weakened the connection between the riskyshift research and risk-taking. In the first place, it has been found that shifts between individual and group decision-making can be toward caution as well as toward risk (e.g., Fraser, Gouge and Billig, 1971;Rabow, Fowler, Bradford, Hofeller and Shibuya, 1966;Stoner, 1968). Secondly, phenomena akin to riskyand conservative-shifts have been found on non-risk materials. It has been found repeatedly that group attitudes and judgements will be more polarized than individual attitudes and judgements (Doise