Journal of consumer marketing The Role of Consumer Shows in New Product Adoption, Gloria J. Barczak, Daniel C. Bello and Everett S. Wallace, (Spring 1992), pp. 55–67 (GPL)

✍ Scribed by Niitani, Yamato; Tomishige, Michio

• Book ID: 122300295
• Publisher: John Wiley and Sons
• Year: 1993
• Tongue: English
• Weight: 249 KB
• Volume: 10
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(93)90056-V