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Joint Mail-In Rebate Decisions in Supply Chains Under Demand Uncertainty

โœ Scribed by Qin Geng; Suman Mallik


Book ID
118091704
Publisher
Production and Operations Management Society
Year
2010
Tongue
English
Weight
418 KB
Volume
20
Category
Article
ISSN
1059-1478

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This paper develops a game theoretic model of a three-stage supply chain consisting of one retailer, one manufacturer and one subcontractor to study ordering, wholesale pricing and lead-time decisions, where the manufacturer produces a seasonal/perishable product. We explicitly model the effects of