Competitor identification and competitor
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Mark Bergen; Margaret A. Peteraf
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Article
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2002
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John Wiley and Sons
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English
β 139 KB
## Abstract Managerial myopia in identifying competitive threats is a wellβrecognized phenomenon (Levitt, 1960; Zajac and Bazerman, 1991). Identifying such threats is particularly problematic, since they may arise from substitutability on the supply side as well as on the demand side. Managers who