JIM makes great strides during 2003

✍ Scribed by Russell S. Winer; Venkatesh Shankar

• Book ID: 102150148
• Publisher: John Wiley and Sons
• Year: 2003
• Tongue: English
• Weight: 54 KB
• Volume: 17
• Category: Article
• ISSN: 1094-9968
• DOI: 10.1002/dir.10069

✦ Synopsis

We have reached the end of an exciting year 2003. We are happy to report that the Journal of Interactive Marketing (JIM) has made tremendous progress since September 2002 when we both started our editorship team. Looking ahead, we expect JIM to get better and stronger and make significant strides toward its vision of being a premier academic journal with high managerial relevance in the area of interactive marketing and to continue to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments.