๐”– Bobbio Scriptorium
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Japanese consumers: what foreign marketers should know

โœ Scribed by Johansson, Johny K.

Book ID
112221309
Publisher
Wiley (John Wiley & Sons)
Year
1986
Weight
134 KB
Volume
28
Category
Article
ISSN
0020-6652

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## Abstract Although a considerable amount of research has investigated consumer knowledge of individual prices, consumer knowledge of marketer pricing tactics (e.g., partitioned prices, pennies a day) has received only limited attention. In the current research, a model depicting hypothesized ante