Humor is used extensively in advertising, but with mixed results. Drawing on the heuristic systematic model of persuasion, the authors explore a contingency underlying the impact of humorous executions on ad and brand attitudes for a convenience good. Results of a laboratory experiment with print ad
James B. Freeman,dialectics and the macrostructure of arguments. A theory of argument structure
β Scribed by Francisca Snoeck Henkemans
- Publisher
- Springer Netherlands
- Year
- 1994
- Tongue
- English
- Weight
- 27 KB
- Volume
- 8
- Category
- Article
- ISSN
- 0920-427X
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
More than any living psychologist, Lawrence Kohlberg deserves credit for having brought attention to the remarkable theoretical contributions of James Mark Baldwin. Other influential writers have drawn upon Baldwinian insights in one form or another. But they, including Jean Piaget, seem to have obs
## Abstract A new modification of pulsedβionization highβpressure mass spectrometry (PHPMS) has been used to perform equilibrium thermochemical studies for relatively nonvolatile biomolecules such as amino acids. Binding enthalpy and entropy changes have been measured for protonβbound clusters of g