It's power that counts: reflections on recent consumer market-place research

✍ Scribed by MARK GABBOTT; BILL RICHARDSON

• Book ID: 111137358
• Publisher: John Wiley and Sons
• Year: 1990
• Tongue: English
• Weight: 677 KB
• Volume: 14
• Category: Article
• ISSN: 1470-6423
• DOI: 10.1111/j.1470-6431.1990.tb00040.x