It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment

✍ Scribed by Choi, Pilsik; Coulter, Keith S.

• Book ID: 120661003
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 264 KB
• Volume: 88
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2012.04.001