‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets

✍ Scribed by Harri Terho; Alexander Haas; Andreas Eggert; Wolfgang Ulaga

• Book ID: 116571092
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 461 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2011.11.011