✦ LIBER ✦
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
✍ Scribed by Sejung Marina Choi; Nora J. Rifon
- Book ID
- 115559885
- Publisher
- John Wiley and Sons
- Year
- 2012
- Tongue
- English
- Weight
- 663 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.