✦ LIBER ✦
It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
✍ Scribed by Asli D.A. Tasci; Basak Denizci Guillet
- Book ID
- 116556408
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 383 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0278-4319
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