Issues in advertising: The economics of persuasion.: D. G. Tuerck (Ed.), Issues in advertising: The economics of persuasion, AEI, 1978, pp. 284. $5.75 paper, $10.75 cloth

✍ Scribed by Gavin C Reid

• Book ID: 112142601
• Publisher: John Wiley and Sons
• Year: 1980
• Tongue: English
• Weight: 120 KB
• Volume: 1
• Category: Article
• ISSN: 0143-6570
• DOI: 10.1002/mde.4090010313