𝔖 Bobbio Scriptorium
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‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets

✍ Scribed by Jacobi, Erik S.; Freund, James; Araujo, Luis


Book ID
127347258
Publisher
Westburn Publishers Ltd
Year
2014
Tongue
English
Weight
428 KB
Volume
31
Category
Article
ISSN
0267-257X

No coin nor oath required. For personal study only.


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