Is the Internet a primary source for consumer information search?: Group comparison for channel choices

✍ Scribed by JungKun Park; HoEun Chung; Weon Sang Yoo

• Book ID: 116694918
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 227 KB
• Volume: 16
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2008.11.002