✦ LIBER ✦
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
✍ Scribed by Kumar, V; Jones, Eli; Venkatesan, Rajkumar; Leone, Robert P
- Book ID
- 118002588
- Publisher
- American Marketing Association
- Year
- 2011
- Tongue
- English
- Weight
- 280 KB
- Volume
- 75
- Category
- Article
- ISSN
- 0022-2429
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