Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?

✍ Scribed by Hoeken, Hans; Starren, Marianne; Nickerson, Catherine; Crijns, Rogier; van den Brandt, Corine

• Book ID: 111860121
• Publisher: Taylor and Francis Group
• Year: 2007
• Tongue: English
• Weight: 405 KB
• Volume: 13
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527260600950999