✦ LIBER ✦
Is Ford 2000 the right strategy for innovation? A management theory perspective
✍ Scribed by Allan Afuah
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 188 KB
- Volume
- 6
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
✦ Synopsis
The question is if this is the right strategy for an automobile company that wants to offer new low cost and/or differentiated products to its customers worldwide. * This article advances three points: * * Second, to get the best out of the strategy, in any case, Ford must implement it well, moulding the right organizational structure, systems/processes, and the right people in the right positions.
* Third, it must integrate into its systems, the right information and communications technologies. Optimal performance requires a ®t between strategy, structure, systems/ processes and people.