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Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance

✍ Scribed by Brodie, Roderick J. (author);Winklhofer, Heidi (author);Coviello, Nicole E. (author);Johnston, Wesley J. (author)

Publisher: Elsevier Inc.
Year: 2007
Tongue: English
Weight: 587 KB
Volume: 21
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.20071

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