✦ LIBER ✦
Is ‘culture’ a justifiable variable for market segmentation? A cross-cultural example
✍ Scribed by Andrew Lindridge; Sally Dibb
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 162 KB
- Volume
- 2
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.106
No coin nor oath required. For personal study only.