IS BRAND LOYALTY A CRITERION FOR MARKET SEGMENTATION: DISCRIMINANT ANALYSIS

✍ Scribed by Tanniru R. Rao

• Book ID: 109166342
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1973
• Tongue: English
• Weight: 470 KB
• Volume: 4
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1973.tb00564.x