๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

iPads in higher education-Hype and hope

โœ Scribed by Nguyen, Lemai; Barton, Siew Mee; Nguyen, Linh Thuy


Book ID
121810571
Publisher
John Wiley and Sons
Year
2014
Tongue
English
Weight
143 KB
Volume
46
Category
Article
ISSN
0007-1013

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The application of neuroimaging methods to product marketing - neuromarketing - has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, th