Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia

✍ Scribed by Asiah Omar, Nor; Aniza Che Wel, Che; Abd Aziz, Norzalita; Shah Alam, Syed

• Book ID: 121345291
• Publisher: Emerald Group Publishing Limited
• Year: 2013
• Tongue: English
• Weight: 148 KB
• Volume: 17
• Category: Article
• ISSN: 1368-3047
• DOI: 10.1108/13683041311311356