Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

✍ Scribed by Inoue, Yuhei; Kent, Aubrey

• Book ID: 119368151
• Publisher: Elsevier
• Year: 2012
• Tongue: English
• Weight: 466 KB
• Volume: 15
• Category: Article
• ISSN: 1441-3523
• DOI: 10.1016/j.smr.2011.12.002