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Investigating brand preferences across social groups and consumption contexts

✍ Scribed by Minki Kim, Pradeep K. Chintagunta

Book ID: 118808953
Publisher: Springer US
Year: 2012
Tongue: English
Weight: 459 KB
Volume: 10
Category: Article
ISSN: 1570-7156
DOI: 10.1007/s11129-011-9117-0

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