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Introspection in Consumer Research: Implementation and Implications

✍ Scribed by Melanie Wallendorf and Merrie Brucks


Book ID
124857100
Publisher
University of Chicago Press
Year
1993
Tongue
English
Weight
631 KB
Volume
20
Category
Article
ISSN
0093-5301

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## Abstract Research findings support the view that a multiple‐methods approach is necessary to surface the substantial amount of relevant thinking processes that occur both consciously and unconsciously within different phases of consumer decision making. This article advocates viewing all studies