Symposium on commodity promotion researc
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Henry W. Kinnucan; John P. Nichols
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Article
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1999
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John Wiley and Sons
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English
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The six articles in this special section are based on a NEC-63 (Research Committee on Commodity Promotion) sponsored symposium held in Washington, DC March 29 -30, 1999 entitled "Checkoff Promotion Response Measurement: Improving the Science and Setting Priorities." Over the past decade we have seen